Hospital Blog
Survey Report
How U.S. hospital blogs are performing--and what the best ones do differently.
Hospital blogs are everywhere, but they're not all alike in the way they deliver value.
Some publish sporadically. Some look polished but underperform. Some quietly outperform those of much larger systems. This report was created to answer a simple question: What separately high-performing blogs from the rest?
What we analyzed
Key high-level insights
What you'll get:
We reviewed 14 U.S. hospital and health system blogs, including:
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academic medical centers
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large multi-hospital systems
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regional and community hospitals.
Each blog was evaluated using the same criteria across four areas:
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publishing cadence
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SEO foundations
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storytelling and readability
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conversion readiness
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The goal wasn't to "rank" hospitals, but to identify patterns that correlate with stronger performance.
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Academic reputation does not guarantee log effectiveness
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Community hospitals often perform on par with-or better than larger systems
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Consistency matters more than visual polish
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Fundamental SEO and conversion practices are widely underused.
The most effective blogs function as strategic assets.
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A clear snapshot of how hospital blogs are performing now
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Side-by-side comparisons of academic vs. community systems
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Visuals that highlight meaninful gaps and opportunities
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Practical takeways you can apply without expandig your team or budget.
