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Interviewing experts: 5 proven tips to get better insights
Interviewing experts, especially the outstandingly gifted ones, the movers and shakers in their respective fields, can be particularly...
Julia Bailey
Sep 7, 20243 min read


Why age diversity boosts workplace innovation
With all the talk these days about the prospect of two old fogies vying for the most stressful job on the planet (update: now it’s just...
Julia Bailey
Jul 24, 20243 min read


Direct mail reinvented: How to modernize an old-school strategy
I started my career as a direct mail copywriter. Those were my salad days, when clients had generous direct marketing budgets and I had...
Julia Bailey
Mar 13, 20243 min read


Say goodbye to jargon: Writing clear, client-friendly content
I've always been a proponent of simple, clear language—even when writing about the most complicated subjects. I'll never forget a...
Julia Bailey
Feb 21, 20242 min read
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