The relationship between a client and a freelance writer is just like any other. Sometimes, it's a match made in heaven and sometimes it just doesn't work out.
Often, it's simply a matter of a bad fit. In some cases, it's because the client has difficulty finding the right balance of hands-on/hands-off in working with a writer who's not on the payroll.
The good news is that a client-freelance writer partnership can be extremely rewarding and last for years. But, just like anything else, that takes planning and careful attention.
In my years of working as a freelance writer, I've found that, when clients observe the 6 steps in this infographic, things can work out great.
Most important to me are the third and fourth steps--getting the writer involved early in the process and providing crystal-clear direction. Because when I understand (even better, when I can contribute to) the strategic direction of a project, I'm invested and engaged and better able to deliver a focused, effective finished product.
And, of course, clear direction at the outset is critical. Without a complete understanding of the business and the project objectives and parameters, a writer can't give you what you're looking for--and you both end up feeling frustrated.
Partnering with a writer can be a wonderful thing. Let's hope more rewarding relationships for clients and writers blossom in the months and years ahead.